Upload brand brief + creator sheet → score, scan, tier
Send this Excel template to your agency. It has 34 columns across 8 sections (Identity, Audience Data, Content Profile, Commercial, Agency Scores, Evaluator Scores, Red Flags, Final Output) plus a Scoring Guide sheet and a Brand Brief sheet. 5 sample creators included.
Once your agency returns the filled sheet, upload both files below to run the evaluation.
Brand details, target audience, USP, aesthetic guidelines
Agency longlist — filled from the template above
Upload both files to continue
Select a market to auto-load region-specific benchmarks, or customise everything manually.
Selecting a market auto-adjusts ER benchmarks, local audience thresholds, and red flags for that region. You can still override everything below.
Adjust the % thresholds that map to each score (1-5). These determine how raw audience data converts to scores.
Opens each creator's TikTok + scoring sidebar. Score Layer 2 while viewing the profile.